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Using Behaviour Change Nudges to Reduce Recycling Contamination

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Ever since the nudge concept was popularised by Thaler and Sunstein in their 2008 book Nudge: Improving Decisions About Health, Wealth, and Happiness, the idea of choice architecture has become widespread across both government and business as a way to influence people’s behaviour.

Why Your ‘What Goes in My Bins’ Webpage Isn’t Delivering Results

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When people come to throw away an item, the first thought for many is “which bin does it go in?” Long gone are the days of putting everything ‘in the bin’. All councils now offer households a range of recycling containers and collections, so that items can be more easily recovered and processed sustainably.